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Truthmatters
http://online.wsj.com/article/SB122488710556068177.html
How Detroit Drove Into a Ditch
The financial crisis has brought the U.S. auto industry to a breaking point, but the trouble began long ago. Paul Ingrassia on disastrous decisions, flawed leadership and what the Motor City needs to do to survive.
The result of this burden, and of other failures, has been catastrophic. Because of it, Detroit remains saddled with a cost structure that prevents making profits on any vehicles besides gas-guzzling trucks and SUVs. That was fine during the SUV boom, just as owning Enron stock was terrific until that infamous company crashed. But then Enron stockholders who hadn't diversified their portfolios were wiped out. Now Detroit lacks a diversified source of profits -- i.e. small cars, midsize sedans, etc. -- and is scrambling to avoid a similar fate. It's highly unlikely that all three companies will survive.
the wall street journal
How Detroit Drove Into a Ditch
The financial crisis has brought the U.S. auto industry to a breaking point, but the trouble began long ago. Paul Ingrassia on disastrous decisions, flawed leadership and what the Motor City needs to do to survive.
The result of this burden, and of other failures, has been catastrophic. Because of it, Detroit remains saddled with a cost structure that prevents making profits on any vehicles besides gas-guzzling trucks and SUVs. That was fine during the SUV boom, just as owning Enron stock was terrific until that infamous company crashed. But then Enron stockholders who hadn't diversified their portfolios were wiped out. Now Detroit lacks a diversified source of profits -- i.e. small cars, midsize sedans, etc. -- and is scrambling to avoid a similar fate. It's highly unlikely that all three companies will survive.
the wall street journal