Actually part of the reason tuition is going up is because states SYSTEMATICALLY STARTED TO PONY UP LESS MONEY TO BUDGET THE UNIVERSITIES. Usually, as in my home state, when lottery funds were set up to be the boon for "education" the state seemed to say "Hey! We don't need to give them any money now!" Which leads to funding gaps in universities.
It's not JUST that, but it isn't really just pure greed based on financial aid.
There MAY be some greed in the way the pay committees at those universities choose to lard $$$$ on senior administrators and coaches.
State Lotteries helped fund K-12 education. It was never intended to fund the fat elitists in the Universities. Outrageous tuition funds the 7 digit salaries of professors and administrators.
If these institutions of dubious learning were actually private - that is ZERO public funds, ZERO taxpayer guarantees of loans, then I have no issue with what they pay or charge. But as it is, taxpayers are being raped by institutions with unqualified individuals teaching utterly worthless majors.
19 states have so-called "Lemon Laws" that allow consumers to sue manufactures of shoddy goods. We should have the same for the Universities. If a student graduates with a degree that has no value in employment - they should have the right to sue the institution that conned them into paying hundreds of thousands for a useless degree.