And the additional FACT that you ignore is the business is NOT going to push what is not in demand, in advertising or otherwise. Advertising can have an effect on demand, but it does not CREATE new demand. The demand must already be there.
If the Hummer had been introduced in the late 70s or early 80s it would have fallen flat no matter HOW they advertised it. It would have fallen flat because there was no market for large gas guzzlers at that time. The Hummer did not come into play until people were already demanding big honkin SUVs. THEN, and only then were they able to market it as the ultimate status symbol in large SUVs.
You also ignore the FACT that large SUVs and other gas guzzlers are not the only vehicles advertised. Other cars were made and sold to those who were not in the market for a big SUV. An SUV ad is not going to affect the purchase of someone in the market for a small commuter car. People don't just decide to get "some kind of car" and then allow themselves to be led by the nose into something they don't really want. SUV ads only affect those already in the market for a large vehicle. What advertising affects is the choice of WHICH large vehicle they get, not the decision to get a large vehicle in the first place.
