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“Most people don’t know the role women played in brewing history, yet for a long time, the beer industry used women as props to sell beer, Miller Lite included,” a brand spokesperson says. “We’re acknowledging our past, but turning it into something good.”
Today – International Women’s Day – Miller Lite is launching a program it’s calling “Bad $#!T to Good $#!T,” where it’s literally turning those ads into fertilizer for hops that it will donate to women brewers. The bad ads – from brands including Miller Lite and its competitors – will be consumed by worms, whose “$#!t,” as it were, will in turn be given to a woman-owned hop farm, Gooding Farms in Parma, Idaho, to fertilize its upcoming hop harvest.
https://www.molsoncoorsblog.com/miller-lite-sexist-beer-ads
Today – International Women’s Day – Miller Lite is launching a program it’s calling “Bad $#!T to Good $#!T,” where it’s literally turning those ads into fertilizer for hops that it will donate to women brewers. The bad ads – from brands including Miller Lite and its competitors – will be consumed by worms, whose “$#!t,” as it were, will in turn be given to a woman-owned hop farm, Gooding Farms in Parma, Idaho, to fertilize its upcoming hop harvest.
https://www.molsoncoorsblog.com/miller-lite-sexist-beer-ads
