Miller Lite’s turning old sexist beer ads into fertilizer

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“Most people don’t know the role women played in brewing history, yet for a long time, the beer industry used women as props to sell beer, Miller Lite included,” a brand spokesperson says. “We’re acknowledging our past, but turning it into something good.”

Today – International Women’s Day – Miller Lite is launching a program it’s calling “Bad $#!T to Good $#!T,” where it’s literally turning those ads into fertilizer for hops that it will donate to women brewers. The bad ads – from brands including Miller Lite and its competitors – will be consumed by worms, whose “$#!t,” as it were, will in turn be given to a woman-owned hop farm, Gooding Farms in Parma, Idaho, to fertilize its upcoming hop harvest.

https://www.molsoncoorsblog.com/miller-lite-sexist-beer-ads
 
Women drinking beer clothed: why are rightwingers melting down over Miller Lite?

As you’ve probably noticed, the word “woke” has been entirely wrung of any meaning in recent years. BlackRock and Silicon Valley Bank are “woke”, according to the right. Walt Disney is woke. Pope Francis is woke. Even the US military industrial complex is woke.

The newest target? Miller Lite. Conservatives are hopping mad after discovering a two-month-old Miller Lite commercial that was released during Women’s History Month.

https://www.theguardian.com/media/2023/may/17/miller-lite-ads-women-clothing-misogyny
 
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