You keep referring to looks... I haven't seen anyone refer to looks on here.
Take this guy
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And this guy
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Differences... Of course. Similarities ... Absolutely. Pigmentation, dreads, etc. Why would most prefer the second to be the face of their organization? Because he hasn't gone off on some rant that portrays the attitude that it is all about him or that he thinks less of someone else...in a hateful sounding manner.
Looks have nothing to do with the feelings of many. What is said and done by the individual does.
Now, Mr. Sherman might be a really nice guy who just happened to have "gone off" while being caught up in the emotion of the situation, and I'm willing to give him the benefit of the doubt. But at that point, at that time, his choice of words and body language was less than stellar.
He is a public figure who made a public statement and I as a private viewer have formed an opinion. I can tell you that race in no way plays into that opinion, but it doesn't matter. I can tell you that I view Ben Rothlisberger as being worse than a thug because of his treatment of women, but you can believe that or not. I make judgments and develop opinions about people in the public sector all the time and sometimes I even change those opinions. Chris Christie is a bully, Mitch McConnell is a whiny butt, Maxine Waters is a lunatic, etc. It's what I think at the moment.
I will say that I view (MY OPINION and doesn't count for much) this as just another push from some in society to try to make everything acceptable. It seems that so many don't want there to be a standard of behavior where something said or done is deemed as acceptable or unacceptable or right and wrong. Again, this is all just my opinion and it and a quarter will buy you a cup of coffee in my hometown store.