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Dem strategist gives stark warning about party's future after election loss: 'Our brand sucks'
A Democratic strategist who helped President Obama win Florida in 2008 says his party needs a major overhaul if it wants to win future elections."IT IS TIME TO STOP talking about 2024," Steve Schale, CEO of the super PAC Unite the Country, told his party in a post for The Bulwark on Wednesday.
"The real conversation is how my party went from the broadest electoral mandate of the previous twenty-five years, with the biggest majority in the Senate in the previous thirty years, to a shell of itself—a political organization that can hardly be classified as a national entity anymore," he continued.
The Democratic Party suffered major setbacks up and down the ballot in the 2024 elections, as President-elect Donald Trump recaptured the White House, and the GOP flipped the Senate and held on to their fragile majority in the House.

Democratic presidential candidate U.S. Vice President Kamala Harris speaks on stage during the final day of the Democratic National Convention. (Getty Images)
DNC CHAIR FRONTRUNNER OFFERS ‘UNCOMFORTABLE' ADVICE TO DEMOCRATS AFTER CRUSHING LOSS TO TRUMP
Schale warned that Democrats were on a losing streak in Florida, Ohio and Iowa, and it was only going to get worse if they didn't make "real structural changes" to the party.
His suggestions included spending more money earlier on ads addressing crime and the economy and dealing with the right's "advantage" in the podcast and social media sphere by "building" their own "ecosystem" to deliver information to their base and persuadable voters.
But Schale said these strategies wouldn't work if the party didn't also change its messaging to broaden its coalition.
"The truth is we got here because our brand sucks. We tend to put voters in different buckets—black, Hispanic, young, gay, etc.—and treat these groups like they are more progressive than they really are, and somehow unique from each other. At the same time, we’ve made decisions to stop talking to large chunks of the electorate," he wrote.....
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Some Democrats are waking up at least.