PHILADELPHIA — At a messaging retreat this week, House Democratic members were coached on how to better connect with voters.
A sitcom showrunner and a best-selling fiction writer encouraged them to tell stories rather than give voters the usual laundry list of reasons Democrats should remain in the majority. Three marketing executives, including one from Pepsi, urged them to craft their messages like sharp advertisements. And leaders echoed a new slogan unveiled by the national party: They can deliver.
https://www.washingtonpost.com/politics/2022/03/11/democrats-midterm-message/