Well, they are sending folks to a list of vaccine hesitant folks (how they get such a list without violating HIPAA I'd love to know), to convince folks that haven't gotten the experimental vaccine that it is "safe" even though the same government has not FDA approved the "safe" vaccine.  Both of the major vaccines have requested full approval from the FDA, once that is approved 1/3 of the folks that are hesitant have already said they'd get the vaccine once it was approved.  We'd be over 67% and herd immunity would begin to truly apply.
Instead of trying to convince folks to do something they don't want to do until there is approval, they should be working to get the danged thing approved.