olin Kaepernick may have received a backlash from opponents of the Black Lives Matter movement, but the result has been an uptick in sales of his jersey.
According to SFGate, Kaepernick’s jersey has gone from 20th to the number one jersey since the player’s act of civil disobedience.
Mercury News reporter Mike Rosenberg was the one to spot the uptick, tweeting a screen capture of the website:
While Kaepernick has skyrocketed in name recognition over the last week, some are buying the jersey in support while others are buying it to burn. However, buying the jersey to burn still means the team is making money from Kaepernick’s name and number.
The jersey was apparently on sale last week but are back up to retail price $99.99.
Mike Rosenberg @ByRosenberg
Before anthem stuff, Kaepernick had 20th-best selling jersey on 49ers site. Now he's 3rd http://www.shop49ers.com/San_Francisco_49ers_Jerseys/pg/1/ps/60/so/top_sellers … pic.twitter.com/uy7C9jlPSH
Follow
Mike Rosenberg @ByRosenberg
Update: Kaepernick now the top-selling jersey on 49ers site, was 20th a couple weeks ago http://www.shop49ers.com/San_Francisco_49ers_Jerseys/pg/1/ps/60/so/top_sellers … pic.twitter.com/Wq1OkG9fbW