This Newsweek article from last April says he's lost a total of $65M due to Trump, the lawsuits and people disliking traitorous cocksuckers. <-- I added that last part. With the $10M loss from Walmart and others, I wouldn't doubt he's lost the $100M so, depending upon phrasing, both could be correct.
April 2022
https://www.newsweek.com/mike-linde...-back-65m-revenue-lost-due-trump-ties-1580966
Mike Lindell Admits MyPillow Can't Get Back $65M in Revenue Lost Due to Trump Ties
The Hill reports the $10M loss due to Walmart alone. Note the whining about "canceling". LOL
https://thehill.com/blogs/blog-briefing-room/3526968-walmart-pulls-mypillow-products-from-stores/
In a livestream Lindell posted on Thursday of him speaking with Steve Bannon for an episode of “Bannon’s War Room,” the MyPillow CEO said the removal would be a “$10 million hit” to his company.
He also told Bannon the company was spending $500,000 a week on television advertising, adding that he offered to lower the price of MyPillow products for Walmart.
In a separate interview Lindell livestreamed on Wednesday, he said Walmart was “canceling” him.
“You guys are canceling us just like the other box stores,” Lindell said he had told a Walmart executive. “Shame on you, Walmart. You’re disgusting.”
I want to see Lindell crushed financially and sentenced criminally.