VP responsible for the bud light boycott is out

[Dutch Uncle]

I do wish I had a 12 pack of the cans now though. Like Billy Beer I think they'll be worth something to collectors in the future.

My understanding is that the cans were't production ones. It was a publicity stunt for a TikTokker, Instagramer or whatever media Alan was an "influence".

FWIW, I'm low profile and, although I have accounts on TikTok, Instagram, Truth Social and the like, I'm a very infrequent user. It's only when BS like this pops up that I access the service.

 

[Damocles]

Who really gives a shit about Bud Light drinkers? Budweiser was trying to build a customer base....or do you really believe every member having a conniption over this really drank Bud Light?

Well, the ones that refuse to drink it now making them lose $6 Billion in 6 days, yes, they drank the swill.

And if you want to build on your base you do not do it by telling them they are not valued. She literally spoke directly out telling the folks that buy the beer that they were no longer the folks they want drinking their beer. Not Mulvaney, the VP, Alissa Heinerscheid, spoke saying they wanted a different class of people drinking their beer. So, they got what they wanted.

Again. None of this would have happened if the VP of Marketing hadn't directly spoken against their customer base. This isn't about Mulvaney, it's about Heinerscheid and her insistence that they didn't care for the "frat boy" image and wanted their customer base to "evolve" into a better class of people.

 

[TOP]

I assume you are correct, biologically speaking.

just an actor..Oli London on Twitter: "Dylan Mulvaney claimed to have ...

https://twitter.com/x/status/1643068002118561792

 

[Damocles]

My understanding is that the cans were't production ones. It was a publicity stunt for a TikTokker, Instagramer or whatever media Alan was an "influence".

FWIW, I'm low profile and, although I have accounts on TikTok, Instagram, Truth Social and the like, I'm a very infrequent user. It's only when BS like this pops up that I access the service.

Even more reason to want one. Mulvaney, if you are reading this, send Damocles one of those cans! I didn't boycott Bud Light... (I don't drink it either, but I didn't boycott it!).

LOL

 

[Dutch Uncle]

Well, the ones that refuse to drink it now making them lose $6 Billion in 6 days, yes, they drank the swill.

Because, while I agree most Trumpers are beer-drinking drunks, I doubt very few of them actually drank Bud Light.

As a Libertarian, do you really think people should be dictating what beverages I drink even though they don't drink those beverages themselves? It's hugely hypocritical.

 

[Dutch Uncle]

Even more reason to want one. Mulvaney, if you are reading this, send Damocles one of those cans! I didn't boycott Bud Light... (I don't drink it either, but I didn't boycott it!).

LOL

I suspect there was only the one can or six-pack.

This isn't a "New Coke" fiasco where the manufacturer pissed off those who actually drank their product. This is about a bunch of assholes seeking to dictate to others what to drink even when they don't drink it themselves.

 

[Damocles]

Because, while I agree most Trumpers are beer-drinking drunks, I doubt very few of them actually drank Bud Light.

As a Libertarian, do you really think people should be dictating what beverages I drink even though they don't drink those beverages themselves? It's hugely hypocritical.

As a libertarian I really think that people can spend their money as they see fit. If they don't want to spend it enriching a company that literally said they wanted a different class of customer buying their product, then they have every right to do that. Nobody is telling you what to drink or what not to drink. Literally nobody.

 

[Damocles]

I suspect there was only the one can or six-pack.

This isn't a "New Coke" fiasco where the manufacturer pissed off those who actually drank their product. This is about a bunch of assholes seeking to dictate to others what to drink even when they don't drink it themselves.

No, this is a fiasco where the VP of Marketing of a popular beer said that their customers were not good enough and that they wanted a new class of customer. This is a different type of fiasco than the "New Coke" or the "Mexican Pizza" fiasco.

 

[Jarod]

As a libertarian I really think that people can spend their money as they see fit. If they don't want to spend it enriching a company that literally said they wanted a different class of customer buying their product, then they have every right to do that. Nobody is telling you what to drink or what not to drink. Literally nobody.

They said that?

 

[Jarod]

No, this is a fiasco where the VP of Marketing of a popular beer said that their customers were not good enough and that they wanted a new class of customer. This is a different type of fiasco than the "New Coke" or the "Mexican Pizza" fiasco.

They said that their customers were not good enough? Really?

 

[Damocles]

They said that?

VP of Marketing did. Yes.

 

[Dutch Uncle]

As a libertarian I really think that people can spend their money as they see fit. If they don't want to spend it enriching a company that literally said they wanted a different class of customer buying their product, then they have every right to do that. Nobody is telling you what to drink or what not to drink. Literally nobody.

Agreed people should be free to spend, or not, their money, how they see fit. This isn't about that. This is about boycotting an entire company over a product they don't use.

IMO, the same fuckwits whining about cancel culture, wokism and political correctness excessism are the same fuckwits doing exactly the same thing with Bud Light.

Example: Kimberly-Clarke is a massive manufacturer of various cotton and paper products. I use their product Kleenex. If they started marketing their Huggies baby diapers to autonepiophiliacs to expand market share, why should I give a fuck?



https://exploringyourmind.com/autonepiophilia-adults-pretending-to-be-babies/
Autonepiophilia - Adults Pretending to Be Babies

 

[Jarod]

VP of Marketing did. Yes.

Do you have a citation for her having "literally said they wanted a different class of customer buying their product"?

I can understand them wanting to add to their customer base, but "a different class"?

 

[Damocles]

They said that their customers were not good enough? Really?

Yes, really. She noted that she wanted the customer base of "frat boys" and "partiers" to "evolve" into a better class of customer. I've mentioned it several times in here, even quoting you so you would know I had answered this question in the past. The reality is, as a VP of Marketing she should understand that her actions and words have weight that others would not have. Being dismissive and degrading to the current customer base did not serve her (or the product) well, even if she "meant it" in a "different way" (she has not stated that, I'm just guessing what her apology might entail), it is literally her job to speak on behalf of the brand and to do better than this.

 

[Jarod]

Yes, really. She noted that she wanted the customer base of "frat boys" and "partiers" to "evolve" into a better class of customer. I've mentioned it several times in here, even quoting you so you would know I had answered this question in the past. The reality is, as a VP of Marketing she should understand that her actions and words have weight that others would not have. Being dismissive and degrading to the current customer base did not serve her (or the product) well, even if she "meant it" in a different way, it is literally her job to speak on behalf of the brand and to do better than this.

I cant find a quote saying that, I see the words about updating the fratty image and being more inclusive, but nothing about saying they wanted a different class. It looks to me she was at most saying she wanted an additional class.


Do you know what the word "literally" means?

 

[Damocles]

Agreed people should be free to spend, or not, their money, how they see fit. This isn't about that. This is about boycotting an entire company over a product they don't use.

IMO, the same fuckwits whining about cancel culture, wokism and political correctness excessism are the same fuckwits doing exactly the same thing with Bud Light.

Example: Kimberly-Clarke is a massive manufacturer of various cotton and paper products. I use their product Kleenex. If they started marketing their Huggies baby diapers to autonepiophiliacs to expand market share, why should I give a fuck?



https://exploringyourmind.com/autonepiophilia-adults-pretending-to-be-babies/
Autonepiophilia - Adults Pretending to Be Babies

They are voting with their dollars, spending money as they choose. As a libertarian I support their right to do that, even if you want them to spend their money on what you damn well think they should.

 

[Dutch Uncle]

No, this is a fiasco where the VP of Marketing of a popular beer said that their customers were not good enough and that they wanted a new class of customer. This is a different type of fiasco than the "New Coke" or the "Mexican Pizza" fiasco.

We can agree to disagree on that point...unless you are conceding all the people bitching about this were Bud Light drinking metrosexuals, then I'll agree with you.

 

[Dutch Uncle]

They are voting with their dollars, spending money as they choose.

As a libertarian I support their right to do that, even if you want them to spend their money on what you damn well think they should.

Agreed. Also, as a Libertarian, I have the right to call out hypocrites and whiney-assed Bud Light drinking metrosexuals.

I'm not the one dictating how they spend their money. I'm the one calling them out on their politically correct, cancel culture bullshit.

 

[Damocles]

I cant find a quote saying that, I see the words about updating the fratty image and being more inclusive, but nothing about saying they wanted a different class. It looks to me she was at most saying she wanted an additional class.


Do you know what the word "literally" means?

Sorry, look up "fratty" and "out of touch humor" and you will find the quote, or you can look up "video vp of marketing" and watch it yourself. As a VP of Marketing, it is her job to understand that her words will affect the brand.

Her actual quote: "We need to evolve and elevate this incredibly iconic brand." she then goes on to mention "evolve" or "evolution" six times while describing "inclusivity" then says, "Bud Light had been kind of a brand of fratty kind of out of touch humor and it was really important that we had another approach".

Again, stating that they need to evolve and elevate the brand and that the current folks who like the brand are "fratty" with "out of touch humor" and they needed to stop reaching them. What you say has meaning, especially so as the VP of Marketing of one of the most popular beer brands out there. This video was her way of telling folks why she did this, doubling down after it became apparent that the campaign was backfiring.

https://www.facebook.com/oldrow/vid...es-down-on-her-extreme-woke-/526420466361940/

What people hear in the video is her telling folks how the current customer base were no longer good enough and she wanted it to change.

 

[Jarod]

Yes, really. She noted that she wanted the customer base of "frat boys" and "partiers" to "evolve" into a better class of customer. I've mentioned it several times in here, even quoting you so you would know I had answered this question in the past. The reality is, as a VP of Marketing she should understand that her actions and words have weight that others would not have. Being dismissive and degrading to the current customer base did not serve her (or the product) well, even if she "meant it" in a "different way" (she has not stated that, I'm just guessing what her apology might entail), it is literally her job to speak on behalf of the brand and to do better than this.

Yup, you are misrepresenting what she said. I saw the video, the whole conversation was about adding new consumers to the brand, not leaving any or changing to a different class. You are getting your info from a bad source. Is there some citation you can provide, because the video I saw she did not say what you are claiming.