Twitter has two assets, the good will of its customers, and the loyalty of its employees. It has almost nothing else. It does not have large real estate holdings, important patents, etc. It has the good will of its customers, and the loyalty of its employees.
The loyalty of its employees is gone now. Employees are remaining only as long as it takes to find a better job. The best employees will find jobs first, but sooner or later Musk will be left with whoever cannot find a job somewhere else.
There might be a bit more good will from some poor white rural customers (trump supporters), but they are the customers of least value(financially speaking). The use of the N-Word has gone up by 20 times. I do not hear upper middle class people using that word.
And it is not a good look for a white South African, buying a company and converting it into a place to post the N-Word.
