The problem with Mitt Romney is that he only wanted to be President to say that he was President, not because he had policy goals that he thought were great things to accomplish. He was a title chaser. That's why he took both sides of a variety of positions over the years and told people whatever he thought they wanted to hear at that particular time.
He wasn't moored to anything other than his desire to hold the title of "President of the United States of America." It's hard to win that way.
Oh, very good point.