Survey: 17% of U.S. teens own iPhones

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Topspin

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Survey: 17% of U.S. teens own iPhones
Posted by Philip Elmer-DeWitt
April 6, 2011 7:03 AM

And a record 37% expect to buy one -- or get their parents to -- in the next 6 months


Source: Piper Jaffray. Chart: PED
In the spring of 2009, Piper Jaffray's biannual survey of American teenagers reported that 8% already owned iPhones and 16% planned to buy one in the next six months. Half a year later, when the PJC surveyors went back out into the field, the teens had made good their word: 15% now owned iPhones and 22% expected to buy one.

It doesn't always work out so neatly; by the spring of 2010, teenage iPhone ownership had somehow dropped a point, even as interest in the device soared. But over time, as Gene Munster puts it in his summary of the latest teen survey results, released Tuesday, "historical data shows (sic) that the intent to buy translates into share gains."

Which is why it's significant that interest in Apple's (AAPL) mobile products among this key demographic for future growth has never been higher. Among the findings in PJC's spring 2011 survey:


17% of the 4,500 teenagers surveyed already owned iPhones
37% expected to buy one in the next six months
22% owned a tablet computer (or had one in the house)
20% expected to buy a one (note that 83% of tablets purchased in 2010 were iPads)
Apple's share of the MP3-player market rose to 86% vs. 78% six months ago
If the percentage of kids who listen to music on iPod-type devices fell to 80%, its lowest level since 2007, that's only because 53% now listen on their cell phones.
Below: The Piper Jaffray spreadsheets (click to enlarge).
 
Spoiled rotten kids. Why would a parent spend that kind of money on a gadget they don't need?
 
Topspin said:
Survey: 17% of U.S. teens own iPhones
Posted by Philip Elmer-DeWitt
April 6, 2011 7:03 AM

And a record 37% expect to buy one -- or get their parents to -- in the next 6 months


Source: Piper Jaffray. Chart: PED
In the spring of 2009, Piper Jaffray's biannual survey of American teenagers reported that 8% already owned iPhones and 16% planned to buy one in the next six months. Half a year later, when the PJC surveyors went back out into the field, the teens had made good their word: 15% now owned iPhones and 22% expected to buy one.

It doesn't always work out so neatly; by the spring of 2010, teenage iPhone ownership had somehow dropped a point, even as interest in the device soared. But over time, as Gene Munster puts it in his summary of the latest teen survey results, released Tuesday, "historical data shows (sic) that the intent to buy translates into share gains."

Which is why it's significant that interest in Apple's (AAPL) mobile products among this key demographic for future growth has never been higher. Among the findings in PJC's spring 2011 survey:


17% of the 4,500 teenagers surveyed already owned iPhones
37% expected to buy one in the next six months
22% owned a tablet computer (or had one in the house)
20% expected to buy a one (note that 83% of tablets purchased in 2010 were iPads)
Apple's share of the MP3-player market rose to 86% vs. 78% six months ago
If the percentage of kids who listen to music on iPod-type devices fell to 80%, its lowest level since 2007, that's only because 53% now listen on their cell phones.
Below: The Piper Jaffray spreadsheets (click to enlarge).
Click to expand...

If that's the case, why has Apple's share price gone down?
 
It's a statement on how vibrant the economy is gramps!!! Lot's of tech companies will be making what turbo-libs love to call outragious profits. I'll be grabbing my share along the way.
Apples software is even going to have a dramatic affect on business productivity besides creating billions in new markets.
 
Topspin said:
It's a statement on how vibrant the economy is gramps!!! Lot's of tech companies will be making what turbo-libs love to call outragious profits. I'll be grabbing my share along the way.
Apples software is even going to have a dramatic affect on business productivity besides creating billions in new markets.
Click to expand...

Still haven't told me why Apple shares are tanking? Should I sell or hold?
 
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I'm buying this dip, most analyst have a price target of $425 to $450.

The Ipad2 is a ginourmous hit as well.
 
I hope you bought a lot of this stock when it was at $87 Topper... :D

I still own my original stock I bought at $7... I love APPL
 
You're still buying? I have a hard time buying when stocks get over $200 per share.. It bothers me for some reason. I haven't bought any of this stock since they were at $117... :/
 
When I was a kid, adults used to bore me to tears with their tedious diatribes about how hard things were. When they were growing up; what with walking twenty-five miles to school every morning....Uphill... Barefoot...BOTH ways...yadda, yadda, yadda

And I remember promising myself that when I grew up, there was no way I was going to laya bunch of crap like that on my kids about how hard I had it and how easy they've got it!

But now that I'm over the ripe old age of forty, I can't help but look around and notice the youth of today. You've got it so easy! I mean, compared to my childhood, you live in a doggone Utopia! And I hate to say it, but you kids today, you don't know how good you've got it!

1) I mean, when I was a kid we didn't have the Internet. If we wanted to know something, we had to go to the stupid library and look it up ourselves, in the card catalog!!

2) There was no email!! We had to actually write somebody a letter - with a pen! Then you had to walk all the way across the street and put it in the mailbox, and it would take like a week to get there! Stamps were 10 cents!

3) Child Protective Services didn't care if our parents beat us. As a matter of fact, the parents of all my friends also had permission to kick our butts! Nowhere was safe!

4) There were no MP3's or Napsters or iTunes! If you wanted to steal music, you had to hitchhike to the record store and shoplift it yourself!

5) Or you had to wait around all day to tape it off the radio, and the DJ would usually talk over the beginning and screw it all up! There were no CD players! We had tape decks in our car. We'd play our favorite tape and "eject" it when finished, and then the tape would come undone rendering it useless. Cause, hey, that's how we rolled, Baby! Dig?

6) We didn't have fancy crap like Call Waiting! If you were on the phone and somebody else called, they got a busy signal, that's it!

7) There weren't any freakin' cell phones either. If you left the house, you just didn't make a call or receive one. You actually had to be out of touch with your "friends". OH MY GOSH!!! Think of the horror... not being in touch with someone 24/7!!! And then there's TEXTING. Yeah, right. Please! You kids have no idea how annoying you are.

8) And we didn't have fancy Caller ID either! When the phone rang, you had no idea who it was! It could be your school, your parents, your boss, your bookie, your drug dealer, the collection agent... you just didn't know!!! You had to pick it up and take your chances, mister!

9) We didn't have any fancy PlayStation or Xbox video games with high-resolution 3-D graphics! Wehad the Atari 2600! With games like 'Space Invaders' and 'Asteroids'. Your screen guy was a little square! You actually had to use your imagination!!! And there were no multiple levels or screens, it was just one screen.. Forever! And you could never win. The game just kept getting harder and harder and faster and faster until you died! Just like LIFE!

10) You had to use a little book called a TV Guide to find out what was on! You were screwed when it came to channel surfing! You had to get off your butt and walk over to the TV to change the channel!!! NO REMOTES!!! Oh, no, what's the world coming to?!?!

11) There was no Cartoon Network either! You could only get cartoons on Saturday Morning. Do you hear what I'm saying? We had to wait ALL WEEK for cartoons, you spoiled little rats!

12) And we didn't have microwaves. If we wanted to heat something up, we had to use the stove! Imagine that!

13) And our parents told us to stay outside and play... all day long. Oh, no, no electronics to soothe and comfort. And if you came back inside... you were doing chores!

14) And car seats - oh, please! Mom threw you in the back seat and you hung on. If you were lucky, you got the "safety arm" across the chest at the last moment if she had to stop suddenly, and if your head hit the dashboard, well that was your fault for calling "shot gun" in the first place!

See! That's exactly what I'm talking about! You kids today have got it too easy. You're spoiled rotten! You guys wouldn't have lasted five minutes back in 1980 or any time before!
 
LOL @ carseats, kids use to ride laying down behind the back seat under the window or wrestle with thier siblings on the floor in between asking "are we there yet".
 
I didn't buy my cellphone (a Razr) until I was 21 and starting my final semester of college. Granted, I come from a technologically backward family...
 
Tom no shit man thanks a lot on moly.They are the exact trading compliment to my more conservative retirement assists. Moly is called the only major domestic rare earths miner with a functional plant ready to restart. I'll be in an out on dips and runs at least until they get back on production. I will most def check this one to. MCP was a great call!
 
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