The flight of advertisers from “The Rush Limbaugh Show” continued Wednesday, with a total of 45 national and local companies pulling their spots, according to the liberal activist groups angered by the talk radio host for calling Georgetown law student Sandra Fluke a “slut” and a “prostitute.”
But Limbaugh told his audience that the reports of advertiser defections had been greatly exaggerated by his opponents, and that the companies that pulled ads accounted for a small minority of the overall ad inventory on the 600 affiliates that carry his show.
“That's like losing a couple of French fries in the container when it's delivered to you at the drive-through,” Limbaugh said. “You don’t even notice it.”
http://www.latimes.com/news/opinion/commentary/la-oe-kinsley-limbaugh-20120306,0,3144727.story
An industry expert at the trade magazine “Talkers” said that the system for buying radio advertising is extremely complex and it would be hard to assess Limbaugh’s ad losses in the short run.
http://latimesblogs.latimes.com/ent...3/rush-limbaugh-advertisers-french-fries.html
:lol:
But Limbaugh told his audience that the reports of advertiser defections had been greatly exaggerated by his opponents, and that the companies that pulled ads accounted for a small minority of the overall ad inventory on the 600 affiliates that carry his show.
“That's like losing a couple of French fries in the container when it's delivered to you at the drive-through,” Limbaugh said. “You don’t even notice it.”
http://www.latimes.com/news/opinion/commentary/la-oe-kinsley-limbaugh-20120306,0,3144727.story
An industry expert at the trade magazine “Talkers” said that the system for buying radio advertising is extremely complex and it would be hard to assess Limbaugh’s ad losses in the short run.
http://latimesblogs.latimes.com/ent...3/rush-limbaugh-advertisers-french-fries.html
:lol: