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The Republican's first big campaign swing since the primary season ended is reaching out to voters who are already in his column.
Romney's "Every Town Counts" trip through battleground states is unlikely to win over any of the independents who will decide November's election.
Instead, Romney is addressing mostly loyalists. Attendees have been almost entirely white, blue-collar workers and their families or retirees.
Romney has changed his bus wrapper since the Republican primary season to more of a general election theme.
Gone is the slogan "Conservative. Businessman. Leader" in favor of the generic "Believe in America" and a mural of patriotic symbols.
The former venture capitalist, whose net worth is estimated at about $250 million, still struggles to connect to everyday people.
Romney's comment on Saturday, where he marveled at the touch-screen technology used to order a meatball sandwich at a convenience store, had echoes of former President Bush learning about supermarket scanners - a gaffe from his campaign.
"You press a little touch tone key pad … You touch this, touch this, touch this, go pay the cashier, and there's your sandwich," Romney said. "It's amazing!"
Scott Walker, the Republican governor who just survived a bruising recall election in Wisconsin, said that Romney needs a bolder message.
http://www.reuters.com/article/2012/06/19/us-usa-campaign-romney-choir-idUSBRE85I01A20120619
Romney's "Every Town Counts" trip through battleground states is unlikely to win over any of the independents who will decide November's election.
Instead, Romney is addressing mostly loyalists. Attendees have been almost entirely white, blue-collar workers and their families or retirees.
Romney has changed his bus wrapper since the Republican primary season to more of a general election theme.
Gone is the slogan "Conservative. Businessman. Leader" in favor of the generic "Believe in America" and a mural of patriotic symbols.
The former venture capitalist, whose net worth is estimated at about $250 million, still struggles to connect to everyday people.
Romney's comment on Saturday, where he marveled at the touch-screen technology used to order a meatball sandwich at a convenience store, had echoes of former President Bush learning about supermarket scanners - a gaffe from his campaign.
"You press a little touch tone key pad … You touch this, touch this, touch this, go pay the cashier, and there's your sandwich," Romney said. "It's amazing!"
Scott Walker, the Republican governor who just survived a bruising recall election in Wisconsin, said that Romney needs a bolder message.
http://www.reuters.com/article/2012/06/19/us-usa-campaign-romney-choir-idUSBRE85I01A20120619