Her son lost his life as a result of bush's illegal, immoral war. Casey's death is going to be the first thing she thinks of when waking up and the last thing before falling asleep, until the day she dies. I presume you've never lost a child to illness, accident or combat. Looks like empathy's a foreign language to you, and the other righties who are so self-righteous and scornful of Cindy.
As far as I'm concerned, she can call her organization anything she wants. And for all you know she's a Gold Star mother in addition to having her other group, since the only requirement is having a child who died in the service of the country.