'Sesame Street' to teach ABCs of self-restraint
Explored nearly a half-century ago in the Stanford University "marshmallow test," the research underlying the idea says that kids who develop strong "executive function" skills such as self-control, patience, grit and long-term, flexible thinking succeed in school and life.
http://www.usatoday.com/story/news/nation/2013/09/15/sesame-street-big-bird-education/2809239/