Jaguar sales crater a shocking 98% after ‘woke’ rebrand, EV pivot

[archives]

Ah yes that is exactly their problem. They went too woke. Jaguar would be ecstatic to sell cars to .01% of the world's population. That would be over 800,000 cars. They only sold 49 in all of Europe in April.

“their problem,”and apparently your’s, no one else gives a damn, and doubtful they are going to declare bankruptcy

 

[FastLane]

“their problem,”and apparently your’s, no one else gives a damn, and doubtful they are going to declare bankruptcy

We will see...

 

[Hawkeye10]

The legacy automakers have generally botched the conversion to EV's.....will JLR be any different?

 

[archives]

We will see...

Wasn’t that the Red Hat Club’s prediction over Anheuser Busch

 

[Into the Night]

Ah, no, could care less of anything regarding Jaguar, as could probably 99.9% of the rest of the world, you seem to be the only one concerned

I already know you can't afford a Jaguar, anchovies.

 

[archives]

I already know you can't afford a Jaguar, anchovies.

Don’t want one, impractical, and I don’t have a male middle life crisis

 

[T. A. Gardner]

Don’t want one, impractical, and I don’t have a male middle life crisis

No, jags these days are an upper middle class luxury car. They're no longer really sports cars.

Now, if you want classic Jaguar performance and then some it's one of these:

 

[Into the Night]

Don’t want one, impractical, and I don’t have a male middle life crisis

I already know you can't afford a Jaguar, anchovies.

 

[Hawkeye10]

The two biggest problems for the Brits from what I have read are high production costs, and that their attempt to build a battery supply chain is not going well. May or may not be worse than for the Germans, who suffer the same problems and are closing huge auto plants.

 

[Kurmugeon]

All Electric vehicles based on Liquid-Aire is a great idea.


All Electric Vehicles based on toxic, short lived, extremely expensive, Lithium Batteries is a moronic, suicidal choice.


-

 

[FastLane]

I already know you can't afford a Jaguar, anchovies.

He can't afford a vintage Yugo.

 

[serendipity]

Jaguar sales crater a shocking 98% after ‘woke’ rebrand, EV pivot​

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Jaguar sales crater a shocking 98% after ‘woke’ rebrand, EV pivot​

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but the cars have yet to arrive at dealerships.

The luxury British automaker registered just 49 vehicles in Europe in April, compared with 1,961 vehicles in the same month last year, according to data from the European Automobile Manufacturers’ Association.

Sales between January and April plummeted 75.1%, with just 2,665 cars sold across the continent.

The stunning decline comes after Jaguar rolled out a controversial ad last November that featured non-binary models wearing a rainbow of colors with slogans like “Copy Nothing” and “Live Vivid” — but excluded any images of its sleek sports cars as it touted its transition to a fully electric, ultra-luxury company.

“Jaguar’s transformation towards a new portfolio of pure-electric vehicles was announced as part of the Reimagine strategy in 2021,” a Jaguar spokesman told The Post after the publication of this story.


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So go woke and go broke strikes again.

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That's truly shocking, never was the axiom "go woke go broke" truer!!

 

[Hawkeye10]

That's truly shocking, never was the axiom "go woke go broke" truer!!

Call Me if JLR lays off people.

They have been retooling their factories, they have not had product to sell.