I have to diagree with this "put social issues on the back burner" idea. Maybe you mean well, maybe what you are saying isn't that far from what I have said, that we need a candidate who knows how to "balance" social conservatism with fiscal conservatism? But the idea that we have to abandon a core principle, because it may offend independnets and seculars....well, that's just ignorant. What good is a principle if you are going to put it on the back burner? I get the feeling, many of you fiscal conservative seculars, don't grasp the principles of social conservatism, and don't understand why they are important to the conservative philosophy as a whole. Being totally ignorant of this, you think it's a good idea to get rid of all that stuff... put it on the back burner. As much as it makes a secular cringe to hear a candidate talk about God, it makes evangelicals cringe to hear "put your social issues in the closet!" We have to find a way to bridge this gap, to establish why these principles are important to conservatism, and instead of putting them "on the back burner", making the case for why we should never put our principles on the back burner.
My position does not mean that abortion and gay marriage should be front and center, I understand what is being said about fiscal issues being of paramount importance at this time, I'm just saying we can't abandon our principles, and we don't need to. That said, I believe a candidate like Herman Cain could articulate a strong message, full of common sense and pragmatism, because that's just who the man is.