Legion Troll
A fine upstanding poster
The core fact about Donald Trump’s general election campaign is that it’s been singularly ineffective.
Not only is he down in the polls right now, he’s been consistently down in the polls for virtually the entire breadth of the campaign.
That doesn’t mean Trump “can’t win” or that Clinton has nothing to worry about.
But it does mean that, as best we can tell, Trump started behind and has never really found a way to get ahead. And he’s been losing even though Clinton has been viewed more unfavorably than favorably since April.
Trump’s weakness as a candidate is the only reason to expect him to lose. He is, in fact, losing because he is, in fact, running a bad campaign.
http://www.vox.com/policy-and-politics/2016/9/30/13108314/trump-campaign-strategy