Its ironic that the more the pinheads bitched about Fox the more viewers tuned in....and most stayed....
Election year being over so ALL lost viewers, understandable....
The only surprise to me was MSNBC beating CNN in prime time by a mere 1%.....who the hell are the pinheads watching ?
No surprise O'Reilly is #1...its the best show on the TV for the time slot.....and like the man says, "We're lookin' out for you"....
Fux is propaganda! And as Hannah Arendt noted in The Origins of Totalitarianism (1951): "The effectiveness of this kind of propaganda demonstrates one of the chief characteristics of the modern masses. They do not believe in anything visible, in the reality of their own experience; they do not trust their eyes and ears but only their imaginations, which may be caught by anything that is at once universal and consistent in itself. What convinces masses are not facts, not even invented facts, but only the consistency of the system of which they are presumably part. Repetition, somewhat overrated in importance because of the common belief in the masses' inferior capacity to grasp and remember, is important only because it convinced them of consistency in time.
What the masses refuse to recognize is the fortuitousness that pervades reality. They are predisposed to all ideologies because they explain facts as mere examples of laws and eliminate coincidences by inventing an all embracing omnipotence which is supposed to be at the root of every accident.
...
In other words, while it is true that the masses are obsessed by a desire to escape from reality because in their essential homelessness they can no longer bear its accidental, incomprehensible aspects, it is also true that their longing for fiction has some connection with those capacities of the human mind whose structural consistency is superior to mere occurrence. The masses' escape from from reality is a verdict against the world in which they are forced to live and in which they cannot exist, since coincidence has become its supreme master and human beings need the constant transformation of chaotic and accidental conditions into a man-made pattern of relative consistency."
Arendt's analysis probably goes a long way in explaining the reason why at this particular historical juncture this particular channel with it's specific propaganda model has been able to capture a particular segment of the masses and hold their attention. In other words, it is the audience that needs to be addressed not the channel! Those who watch are there for a reason that has little to do with what is being produced and more to do with their own unfulfilled psychological and material needs!
