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About half the men in numerous developing nations use tobacco, and women in those regions are taking up smoking at an earlier age than they used to, according to what is being called the largest-ever international study on tobacco use.
The study, which covered enough representative samples to estimate tobacco use among 3 billion people, "demonstrates an urgent need for policy change".
In some countries, smoking rates may now be even higher than they were in 2010.
In general, marketing is a central reason smoking is on the rise in poorer nations.
Phillip Morris International, one of the world' s biggest tobacco companies, gave CNN a statement saying tobacco products "are generally subject to extensive regulation"...
Imperial Tobacco, another giant in the industry, said in a statement, "We seek opportunities to develop our business in existing markets worldwide..."
British American Tobacco and Japan Tobacco, the other two of the so-called "big four," did not immediately respond to requests for comment.
Neither did the Tobacco Information Service, which functions as a trade association.
http://edition.cnn.com/2012/08/16/health/world-smoking-study/index.html