Donald Trump’s brand is taking a hit
In Chicago, some embarrassed residents of the tony Trump Tower give their street address or say they “live by the river” instead of naming the building they live in to avoid association with Republican presidential candidate Donald Trump. In New York, media commentator Keith Olbermann declared, “I can’t stand to live in a Trump building anymore,” and said he’s moving out after “nine happy years.” And online, thousands of Trump protesters have called on retailers such as Starbucks (SBUX), Nike (NKE) and Gucci to move out of Trump buildings.
Trump revels in such controversy, of course, and often finds ways to turn it to his advantage. But there’s new evidence that Trump’s combative demeanor as a presidential candidate, combined with inflammatory statements about Muslims, Mexicans and other groups, may be financially harming the brand Trump has spent more than 30 years carefully crafting.
Redfin, the national real-estate brokerage, conducted an analysis of Trump condominium prices for Yahoo Finance and found that the value of Trump properties has suffered as Trump’s fame and notoriety has spread. A separate analysis by StreetEasy, an online real-estate search service, shows Trump properties are holding their own in the developer’s home market of New York. But Yahoo Finance also examined nightly rates at Trump hotels across the country and found modest discounts there too, compared with other luxury brands. On the whole, it appears Trump’s rambunctious presidential campaign isn’t helping his brand at all—and is hurting it in some areas.
Before Trump became a candidate, Trump properties bearing his name had a significant pricing advantage over other properties offering the same range of amenities—the “Trump premium,” as some in the industry referred to it. But that pricing advantage has disappeared this year. “We found that Trump units would fetch more than the competition in 2015,” Redfin analyst Taylor Marr told Yahoo Finance. “We can no longer attribute any pricing differential to Trump’s name being associated with the properties we studied.”
https://www.yahoo.com/news/exclusive-donald-trump-brand-taking-000000120.html?nhp=1
I thought this might happen. Was talking about it a few weeks ago and said I can't see how this is helping his business. He is tarnishing his name and his name is on everything.
Maybe he is losing his mind.
In Chicago, some embarrassed residents of the tony Trump Tower give their street address or say they “live by the river” instead of naming the building they live in to avoid association with Republican presidential candidate Donald Trump. In New York, media commentator Keith Olbermann declared, “I can’t stand to live in a Trump building anymore,” and said he’s moving out after “nine happy years.” And online, thousands of Trump protesters have called on retailers such as Starbucks (SBUX), Nike (NKE) and Gucci to move out of Trump buildings.
Trump revels in such controversy, of course, and often finds ways to turn it to his advantage. But there’s new evidence that Trump’s combative demeanor as a presidential candidate, combined with inflammatory statements about Muslims, Mexicans and other groups, may be financially harming the brand Trump has spent more than 30 years carefully crafting.
Redfin, the national real-estate brokerage, conducted an analysis of Trump condominium prices for Yahoo Finance and found that the value of Trump properties has suffered as Trump’s fame and notoriety has spread. A separate analysis by StreetEasy, an online real-estate search service, shows Trump properties are holding their own in the developer’s home market of New York. But Yahoo Finance also examined nightly rates at Trump hotels across the country and found modest discounts there too, compared with other luxury brands. On the whole, it appears Trump’s rambunctious presidential campaign isn’t helping his brand at all—and is hurting it in some areas.
Before Trump became a candidate, Trump properties bearing his name had a significant pricing advantage over other properties offering the same range of amenities—the “Trump premium,” as some in the industry referred to it. But that pricing advantage has disappeared this year. “We found that Trump units would fetch more than the competition in 2015,” Redfin analyst Taylor Marr told Yahoo Finance. “We can no longer attribute any pricing differential to Trump’s name being associated with the properties we studied.”
https://www.yahoo.com/news/exclusive-donald-trump-brand-taking-000000120.html?nhp=1
I thought this might happen. Was talking about it a few weeks ago and said I can't see how this is helping his business. He is tarnishing his name and his name is on everything.
Maybe he is losing his mind.
