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Bud Light buying back unsold, expired beer from wholesalers as sales continue to suffer: report
Bud Light has reportedly informed wholesalers it would buy back unsold beer once it expires as the company continues to face backlash from its polarizing pact with transgender influencer Dylan Mulvaney.
The Wall Street Journal published a lengthy feature on the company’s struggles after conservatives across America have ditched Bud Light over the saga that began in March when Mulvaney publicized that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of "girlhood." Backlash was swift, and the promotion is now considered one of the most polarizing in the history of the digital space.
Now it seems parent company Anheuser-Busch is taking steps to help wholesalers who have taken a hit.
"The brewer recently told its wholesalers that it would buy back unsold cases of beer that have gone past their expiration date," the Wall Street Journal report.....
......Compared to a year ago, retail sales of Bud Light in the U.S. were down by 23.6% in the week ending on May 6, surpassing the 23.3% decline the brand saw in the last week of April, according to data from Bump Williams Consulting and NielsenIQ, cited by the New York Post.
https://www.foxnews.com/media/bud-l...beer-wholesalers-sales-continue-suffer-report
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Bud's should change it's slogan to "Bud, this beer isn't for you." Dyland Mulvaney is toxic. People do not like his mocking women. Budweiser is now being investigated for marketing their beer to children. Mulvaeny tries to appeal to kids he plays with Barbies and other dolls. It is time that Bud admits their mistake and fire their CEO to see if they care stop the bleeding.
Bud Light has reportedly informed wholesalers it would buy back unsold beer once it expires as the company continues to face backlash from its polarizing pact with transgender influencer Dylan Mulvaney.
The Wall Street Journal published a lengthy feature on the company’s struggles after conservatives across America have ditched Bud Light over the saga that began in March when Mulvaney publicized that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of "girlhood." Backlash was swift, and the promotion is now considered one of the most polarizing in the history of the digital space.
Now it seems parent company Anheuser-Busch is taking steps to help wholesalers who have taken a hit.
"The brewer recently told its wholesalers that it would buy back unsold cases of beer that have gone past their expiration date," the Wall Street Journal report.....
......Compared to a year ago, retail sales of Bud Light in the U.S. were down by 23.6% in the week ending on May 6, surpassing the 23.3% decline the brand saw in the last week of April, according to data from Bump Williams Consulting and NielsenIQ, cited by the New York Post.
https://www.foxnews.com/media/bud-l...beer-wholesalers-sales-continue-suffer-report
=======================
Bud's should change it's slogan to "Bud, this beer isn't for you." Dyland Mulvaney is toxic. People do not like his mocking women. Budweiser is now being investigated for marketing their beer to children. Mulvaeny tries to appeal to kids he plays with Barbies and other dolls. It is time that Bud admits their mistake and fire their CEO to see if they care stop the bleeding.
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