Billy the Great Khan
Uwaa OmO
The nine groups in the political typology are defined by their beliefs and values, not by their demographic characteristics. Yet each group has a distinctly different demographic profile, which in some cases bears little resemblance to those of their ideological and political allies. For example, Enterprisers have by far the highest percentage of men of any group (76%), while the other two GOP groups are majority female (62% Pro-Government Conservatives, 58% Social Conservatives). (For more on the demographics of the typology, see pg. 66)
On the other hand, Enterprisers and Liberals * whose political opinions mix no better than oil and water * have a surprising amount of common ground both economically and educationally. These groups are the wealthiest and best educated in the typology. Roughly four-in-ten Enterprisers and Liberals (41% each) have annual household incomes of at least $75,000; only the Upbeats (39%) have about as many people in that income category.
Liberals have the highest education level of any typology group * 49% are college graduates and 26% have some postgraduate education. But the Enterprisers also include a relatively high percentage of college graduates (46%), although fewer Enterprisers than Liberals have attended graduate school (14%).
Pro-Government Conservatives stand out among Republican groups for their modest incomes. About half (49%) have annual household incomes of less than $30,000; just 13% of Enterprisers and 26% of Social Conservatives have incomes in that range. Pro-Government Conservatives' annual household incomes are comparable to those of Disadvantaged Democrats and Bystanders, and much lower than those of other GOP groups.
Huge disparities in education also divide both Democratic and Republican typology groups. Just 13% of Disdvantaged Democrats have completed college (9% college grads, 4% postgraduate), compared with nearly half of Liberals. Educational differences between Liberals and Conservative Democrats are nearly as large (49% vs. 16%).
Among Republicans, just 15% of Pro-Government Conservatives have completed college, compared with 45% of Enterprisers. There also are wide disparities in education among the three independent groups, with Upbeats (37%) far more likely to have completed college than Bystanders (13%) or Disaffecteds (11%).
Marriage and Children
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