Anchor, first and oldest US craft brewery, to shut down after 127 years

B

BidenPresident

Verified User
After 127 years, Anchor Brewing is no more.

The first and oldest craft brewery in the US, which started in San Francisco in 1896, announced on Wednesday that it would end its operations after it struggled financially as a result of a competitive market, inflation and declining sales, particularly after the storied brand’s 2017 acquisition by the Japanese beer distributor, Sapporo.

https://www.theguardian.com/food/2023/jul/13/anchor-brewing-closing-beer-san-francisco

Sorry, nothing to do with woke!
 
Notice that they say specifically that being based in San Francisco is part of the problem. I stopped drinking it 20 years ago, mostly because of price, they started to charge more than it is worth.
 
What led to Anchor Brewing’s downfall? Sapporo, some workers say

Ultimately, Ungermann feels the overcrowded marketplace of craft beer and the consumer’s ability to “never have to drink the same beer twice” were the biggest factors in Anchor’s fallout.

“It’s very easy in this instance to blame foreign ownership and say they didn’t know what they bought, they didn't know what to do with it and they killed it,” said Ungermann. “It’s a convenient narrative, but it’s never that simple.”

https://www.sfchronicle.com/food/wine/article/anchor-steam-sapporo-18196825.php
 
Hawkeye10 said:
Notice that they say specifically that being based in San Francisco is part of the problem. I stopped drinking it 20 years ago, mostly because of price, they started to charge more than it is worth.
Click to expand...

Oh course its part of the problem its a toilet, figuratively AND literally
 
Most of the time when this sort of thing happens the brand and the recipe are sold to someone who will make it with far less operating costs......I am not so sure this will happen here because I think that there would need to be special equipment to make it right, and that if it is not made right no one would want it.
 
Hawkeye10 said:
Most of the time when this sort of thing happens the brand and the recipe are sold to someone who will make it with far less operating costs......I am not so sure this will happen here because I think that there would need to be special equipment to make it right, and that if it is not made right no one would want it.
Click to expand...

Weak sales. It is that simple.
 
BidenPresident said:
Ultimately, Ungermann feels the overcrowded marketplace of craft beer and the consumer’s ability to “never have to drink the same beer twice” were the biggest factors in Anchor’s fallout.

“It’s very easy in this instance to blame foreign ownership and say they didn’t know what they bought, they didn't know what to do with it and they killed it,” said Ungermann. “It’s a convenient narrative, but it’s never that simple.”

https://www.sfchronicle.com/food/wine/article/anchor-steam-sapporo-18196825.php
Click to expand...
There are a lot of great craft breweries that cropped up in the last 20 years.

They needed to stay current.
 
You must log in or register to reply here.
Back
Top