American Eagle's stock soars after Trump praises Sydney Sweeney ad
The American Eagle-Sydney Sweeney “great jeans” controversy has given way to Wall Street euphoria — thanks to President Donald Trump.
The clothing brand's stock skyrocketed Monday after Trump praised the company’s denim ad featuring the "White Lotus" and "Anyone But You" star.
The company has come under fire from some social media users for its “Sydney Sweeney Has Great Jeans” campaign. Critics on X and TikTok have described the ad as promoting “eugenics” for its wordplay on genetics.
Voices on the right celebrated the ad as a win against "woke" representation in media. Trump added to that chorus Monday in a Truth Social post Monday, calling it “the “HOTTEST” ad out there." Shares of American Eagle then surged; they closed more than 23% higher.
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