Bud Light in ‘serious trouble’ of losing status as top-selling beer in US, industry e

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ExpressLane

Verified User
Bud Light in ‘serious trouble’ of losing status as top-selling beer in US, industry expert warns


Bud Light is in "serious trouble" and could lose the title of bestselling beer in America as backlash to the infamous promo with transgender activist Dylan Mulvaney continues to haunt the company, according to a report in its hometown paper.

The St. Louis Post-Dispatch published a scathing story, "Bud Light sales continue to plummet after transgender marketing controversy," that put a spotlight on the massive decline.

Bud Light in-store sales have dropped 26% during the week that ended April 22, the Post-Dispatch reported, citing data from Connecticut-based Bump Williams Consulting, which specializes in the beverage alcohol industry.


The Post-Dispatch noted "the decline is only accelerating" as Bud Light had shed 21% of its sales the previous week and 11% the week before that. Total sales are down 8% for the year, according to the paper.

Bump Williams himself, the founder and CEO of the company that shares his name, told the Post-Dispatch that Bud Light is still the top-selling beer in America but "Bud Light is in serious trouble this year" if Anheuser-Busch can’t halt the decline soon.

"I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial," Williams told the paper................


https://www.foxnews.com/media/bud-l...tus-top-selling-beer-us-industry-expert-warns
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But BrandonPresident says it is because of Mexican beer. :dunno: Seems like the problem is getting worse for Bud Light.
 
ExpressLane said:
Bud Light in ‘serious trouble’ of losing status as top-selling beer in US, industry expert warns


Bud Light is in "serious trouble" and could lose the title of bestselling beer in America as backlash to the infamous promo with transgender activist Dylan Mulvaney continues to haunt the company, according to a report in its hometown paper.

The St. Louis Post-Dispatch published a scathing story, "Bud Light sales continue to plummet after transgender marketing controversy," that put a spotlight on the massive decline.

Bud Light in-store sales have dropped 26% during the week that ended April 22, the Post-Dispatch reported, citing data from Connecticut-based Bump Williams Consulting, which specializes in the beverage alcohol industry.


The Post-Dispatch noted "the decline is only accelerating" as Bud Light had shed 21% of its sales the previous week and 11% the week before that. Total sales are down 8% for the year, according to the paper.

Bump Williams himself, the founder and CEO of the company that shares his name, told the Post-Dispatch that Bud Light is still the top-selling beer in America but "Bud Light is in serious trouble this year" if Anheuser-Busch can’t halt the decline soon.

"I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial," Williams told the paper................


https://www.foxnews.com/media/bud-l...tus-top-selling-beer-us-industry-expert-warns
=========================


But BrandonPresident says it is because of Mexican beer. :dunno: Seems like the problem is getting worse for Bud Light.
Click to expand...

If people are switching to other InBev beers then InBev is happy as a clam.
 
Conservatives failing to see that they are being mislead and otherwise manipulated has been a huge and long problem....that is how America fell so far so fast.
 
It's particularly hilarious that the beer most likely to take it's position as the top seller is Modello Espeical.

Their typical commercial


Bud Light fucked up big time...
 
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"We are sorry, and we will never do it again".

Yes it will probably be yet another lie but nothing else matters.
 
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