BUD LIGHT'S MARKETING LEADERSHIP UNDERGOES SHAKEUP AFTER DYLAN MULVANEY CONTROVERSY

Celticguy said:
I worked at Coca-Cola then. What people do not understand was it was a massive success if you understood the goal.

Sugar had always been a very unpredictable crop with massive cost surges as crop yields went up and down. Most recently around that time it was in a very expensive cycle.
Old Coke's 1st listed ingredient was sugar, New Coke's 1st ingredient was high fructose corn syrup. You guessed it, MUCH cheaper and very consistent pricewise.
By the time CokaCola Classic rotated back onto the shelves, Coke grew their amount of shelving in stores 4 feet. That was a hard fought and huge increase.
Production costs WAY down, shelving WAY up and constant PR for two years.

BIG win
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People thought new Coke sucked!
 
Celticguy said:
Old Coke's 1st listed ingredient was sugar, New Coke's 1st ingredient was high fructose corn syrup.
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Coke switched to high fructose corn syrup in 1980, and only came up with New Coke in 1985. That means most Old Coke was already using high fructose corn syrup.

It was annoying, because high fructose corn syrup is not Kosher for Passover.
 
"Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser."

She messed in her mess gear and has been replaced.
 
"she was inspired to update the “fratty” and “out of touch” humor"

She put her white lib elitist nose in the air, pulled out her 'I hate white men' race card, and threw it at half her customer base.
 
Walt said:
Coke switched to high fructose corn syrup in 1980, and only came up with New Coke in 1985. That means most Old Coke was already using high fructose corn syrup.

It was annoying, because high fructose corn syrup is not Kosher for Passover.
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Sometimes I treat myself to the Made in Mexico Coca Cola.

Comes in an old fashioned glass bottle and still contains Sugar Cane as the sweetener.
 
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Bigdog said:
Sometimes I treat myself to the Made in Mexico Coca Cola.
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They are beginning to introduce high fructose corn syrup into Mexican Coca Cola. I am so upset.

Rather than boycotting Bud Light over someone wearing white gloves while drinking beer, we need to do something to keep Mexican Coca Cola from using high fructose corn syrup.
 
Hawkeye10 said:
The way the military would work it is put her in a nothing job for 6 months, basically vacay, then give her a lateral job or a promotion.
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Not the military.

Most likely she gets shipped off to one of the InBev euro brands to avoid the cost of lawsuits.
 
ziggy said:
Anheuser-Busch InBev has changed marketing leadership for Bud Light in the wake of controversy over the brand sending a can to transgender influencer Dylan Mulvaney with her face on it.

Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.

Heinerscheid did not immediately respond to an email requesting comment.

The brewer has also streamlined its marketing function to reduce layers “so that our most senior marketers are more closely connected to every aspect of our brand’s activities,” a company spokesperson said in a statement, adding that “these steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”

The statement noted that “we communicated some next steps with our internal teams and wholesaler partners,” adding that “we made it clear that the safety and welfare of our employees and our partners is our top priority.”

Beer Business Daily first reported the news.

https://adage.com/article/marketing...arketing-leadership-undergoes-changes/2489431
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LOOK OUT BEHIND YOU ZIGGY!!! IT"S A TRANNIE SNEAKING UP BEHIND YOU, READY TO TURN YOU GAY!!!!!!!!!!! RUN FOR YOUR LIFE!!!!!!!!!!!!!!!
 
What self respecting Cowboy is going to put on his ironed shirt and creased jeans his Stetson and his ostrich skin boots and walk into a bar and order a queer beer? They will drink Coors or Miller instead. This will go down as one of the most expensive marketing mistakes ever.
 
Celticguy said:
Not the military.

Most likely she gets shipped off to one of the InBev euro brands to avoid the cost of lawsuits.
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It seems pretty clear that she is in holding till this blows over, and that when it does she will be taken care of.....good soldiers for the Revolution cant be punished at this stage....that comes later.
 
ExpressLane said:
What self respecting Cowboy is going to put on his ironed shirt and creased jeans his Stetson and his ostrich skin boots and walk into a bar and order a queer beer? They will drink Coors or Miller instead. This will go down as one of the most expensive marketing mistakes ever.
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Beer is just beer. Most brands try to market to more groups that what would be considered their core constituency.

But anyone who is secure in their masculinity should have no issue w/ it. Kind of like wearing a pink shirt. If a dude is insecure, he'll stay away from that.
 
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