BUD LIGHT'S MARKETING LEADERSHIP UNDERGOES SHAKEUP AFTER DYLAN MULVANEY CONTROVERSY

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Anheuser-Busch InBev has changed marketing leadership for Bud Light in the wake of controversy over the brand sending a can to transgender influencer Dylan Mulvaney with her face on it.

Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.

Heinerscheid did not immediately respond to an email requesting comment.

The brewer has also streamlined its marketing function to reduce layers “so that our most senior marketers are more closely connected to every aspect of our brand’s activities,” a company spokesperson said in a statement, adding that “these steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”

The statement noted that “we communicated some next steps with our internal teams and wholesaler partners,” adding that “we made it clear that the safety and welfare of our employees and our partners is our top priority.”

Beer Business Daily first reported the news.

https://adage.com/article/marketing...arketing-leadership-undergoes-changes/2489431
 
She was doing what she had be instructed to do, this was not her fault. I expect her to be taken care of because the morale of the place demands it.
 
Americans are starting to learn....the bare min we need to hear here is "We were wrong, we will try to not do it again".
 
Mason Michaels said:
New Coke itis
Click to expand...

I worked at Coca-Cola then. What people do not understand was it was a massive success if you understood the goal.

Sugar had always been a very unpredictable crop with massive cost surges as crop yields went up and down. Most recently around that time it was in a very expensive cycle.
Old Coke's 1st listed ingredient was sugar, New Coke's 1st ingredient was high fructose corn syrup. You guessed it, MUCH cheaper and very consistent pricewise.
By the time CokaCola Classic rotated back onto the shelves, Coke grew their amount of shelving in stores 4 feet. That was a hard fought and huge increase.
Production costs WAY down, shelving WAY up and constant PR for two years.

BIG win
 
Hawkeye10 said:
Americans are starting to learn....the bare min we need to hear here is "We were wrong, we will try to not do it again".
Click to expand...

Those are the words you will literally never hear. InBev would destroy their future if they ever said those words.
 
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