Belgium crushes 2,000 cans of Miller High Life over ‘champagne of beers’ slogan

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BidenPresident

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At the request of the trade body defending the interests of houses and growers of the north-eastern French sparkling wine, Belgian customs crushed more than 2,000 cans of Miller High Life advertised as such.

The Comité Champagne asked for the destruction of a shipment of 2,352 cans on the grounds that the century-old motto used by the American brewery infringes the protected designation of origin “Champagne”.

The consignment was intercepted in the Belgian port of Antwerp in early February, a spokesperson at the Belgian Customs Administration said on Friday, and was destined for Germany.

Molson Coors Beverage Co, which owns the Miller High Life brand, does not currently export it to the EU, and Belgian customs declined to say who had ordered the beers.

https://www.theguardian.com/food/2023/apr/21/miller-high-life-champagne-problems
 
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the better of American piss water then Bud.. Miller Lite is actually refreshing with no nasty after taste
 
The West is dying and America is about to be desperately poor for as far as the eyes can see.

Now would be a good time for you to finally attempt to focus.
 
BidenPresident said:
At the request of the trade body defending the interests of houses and growers of the north-eastern French sparkling wine, Belgian customs crushed more than 2,000 cans of Miller High Life advertised as such.

The Comité Champagne asked for the destruction of a shipment of 2,352 cans on the grounds that the century-old motto used by the American brewery infringes the protected designation of origin “Champagne”.

The consignment was intercepted in the Belgian port of Antwerp in early February, a spokesperson at the Belgian Customs Administration said on Friday, and was destined for Germany.

Molson Coors Beverage Co, which owns the Miller High Life brand, does not currently export it to the EU, and Belgian customs declined to say who had ordered the beers.

https://www.theguardian.com/food/2023/apr/21/miller-high-life-champagne-problems
Click to expand...

Random side point, these beers did not have to be paid for. They are a straight loss. Kid Rock buys Bud Light to destroy, so InBev makes money off those "protests".
 
Sacre brew! Champagne is not happy with Miller High Life in Europe.

The cans bearing that slogan were emptied and crushed after the organization complained that they violated the European Union’s “designation of origin” rules governing various agricultural products. For a bottle of sparkling wine to be labeled as champagne, it must be made in Champagne, France, and produced using the traditional méthode champenoise.

In a statement, Molson Coors noted that it has used the tagline for more than a century. “Of course, we respect local restrictions around the word ‘champagne,’ but we remain proud of Miller High Life, its nickname and its Milwaukee, Wisconsin provenance,” the statement read.

https://www.washingtonpost.com/food/2023/04/21/champagne-miller-high-life-destroyed/
 
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