breitbart
When you use the self-proclaimed platform for the Alt Right nearly exclusively, why do you get so upset when people call you Alt Right?
I can understand your discomfort with the Nazi label, because that has a long, negative history. But Alt Right is new. Why the fear of association with it?
My theory is you know what a mess your side is planning, and are trying to get as far from being labeled on your side as possible. Many Nazis probably wished they had done the same in the 1930's. If they had kept some plausible deniability, it would have really helped them in their post-WWII lives.