christiefan915
Catalyst
This isn't news to anybody living in da 'burgh. 
The black & gold blues: Steelers fans take losses the hardest in the NFL
A recent study proves what most in this city have long known: Steelers fans hate to lose.
Pittsburgh football fans are the saddest fans in the NFL after a loss, according to Michael Lewis and Manish Tripathi, two marketing professors from Emory University who published a study on the subject of fan emotions.
The duo analyzed messages posted using the social media tool Twitter after every game of the 2012 National Football League season, using an algorithm to categorize tweets as positive or negative. In the two-day window that followed Steelers losses last season, 33.1 percent of tweets from the Pittsburgh area about the team were positive, the lowest percentage of any NFL team...
If anything, the percentage might seem high to anybody who has turned on talk radio or sat in a barber shop after a Steelers loss...
"We have a lot of Steelers fans that if they lose, they'll call off work the next day," said Jim Coen, owner and founder of Yinzers in the Burgh, a sports apparel store headquartered in the Strip District. "They're very passionate about their team."
(Continued)

The black & gold blues: Steelers fans take losses the hardest in the NFL
A recent study proves what most in this city have long known: Steelers fans hate to lose.
Pittsburgh football fans are the saddest fans in the NFL after a loss, according to Michael Lewis and Manish Tripathi, two marketing professors from Emory University who published a study on the subject of fan emotions.
The duo analyzed messages posted using the social media tool Twitter after every game of the 2012 National Football League season, using an algorithm to categorize tweets as positive or negative. In the two-day window that followed Steelers losses last season, 33.1 percent of tweets from the Pittsburgh area about the team were positive, the lowest percentage of any NFL team...
If anything, the percentage might seem high to anybody who has turned on talk radio or sat in a barber shop after a Steelers loss...
"We have a lot of Steelers fans that if they lose, they'll call off work the next day," said Jim Coen, owner and founder of Yinzers in the Burgh, a sports apparel store headquartered in the Strip District. "They're very passionate about their team."
(Continued)