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We might be tempted to accuse corporate America of cheapening the idea of creativity by borrowing the prestige of the arts in order to lend a moral veneer to profit-making. The truth is more complex and disturbing. The business world not only trumpets its allegiance to creativity as a way of glamorizing its activities, it also helped develop the concept in the first place. This is, at any rate, what Samuel Weil Franklin argues in his irreverent and informative work of cultural history, The Cult of Creativity: A Surprisingly Recent History.
https://www.chronicle.com/article/the-corporatization-of-creativity
https://www.chronicle.com/article/the-corporatization-of-creativity