In April, 1937, the Supreme Court upheld the validity of the Wagner Act, guaranteeing workers the rights to organize a union. Walter Reuther and other organizers saw their chance, and Ford would not be able to stop them. On May 26, 1937, they assembled a hundred leafletters, and invited over a hundred clergy, press and politicians, "So there won't be any trouble."
However, over 400 Ford Servicemen under Harry Bennett appeared as the leafleting began and proceeded to viciously beat the organizers, both men and women. One minister noted that the Dearborn police looked on as one woman was being beaten, and made no attempt to stop the carnage. Katherine "Bebe" Gelles, head of the Local 174 auxiliary, traded punches with a goon. The thugs went too far, commentators said. At least one organizer - JJ Kennedy - died of his wounds. Tony Marinovich suffered a fractured skull which he never fully recovered from. But the biggest mistake made by the company was beating up the press, including photographers from the Detroit News. Most of the film was seized by the thugs, but one photographer got away. Walter Reuther and Dick Frankensteen had their bloody faces broadcast around the world. The photographs told the story of what came to be called the Battle of the Overpass. Time's coverage was particularly graphic, and in response Ford withdrew all ads from Time, Life and Fortune for the next 70 weeks.