Yesterday, February 28, 2025, marked the first "Economic Blackout" organized by The People's Union USA, a 24-hour boycott encouraging Americans to refrain from spending to protest corporate influence and rollbacks of diversity, equity, and inclusion (DEI) policies.
As of today, it’s too early to have comprehensive, definitive data on the boycott's results, but I can share what’s known so far based on available information.
The boycott garnered significant attention on social media, with thousands of users sharing related posts and hashtags, and endorsements from figures like Stephen King, Bette Midler, and John Leguizamo amplifying its reach.
Videos and posts showed individuals opting to brew coffee at home, pack lunches, or buy essentials in advance to avoid spending.
However, measurable economic impact remains unclear at this stage.
Major retailers like Walmart, Amazon, and Target, which were focal points for some participants, have not yet reported any noticeable sales downturns, according to initial observations from market analysts like Marshal Cohen of Circana.
Many research firms weren’t actively tracking the event’s immediate effect, and companies typically wait to comment until material business consequences are evident.
Historically, one-day boycotts tend to have limited direct financial impact because consumers often shift purchases to before or after the event, as noted by economists like Bjorn Markeson of Implan.
For example, the 2020 Goya Foods boycott saw a temporary sales spike from counter-buyers, but the effect faded within weeks.
In contrast, sustained efforts like the 2023 Bud Light boycott led to a lasting sales drop after a transgender influencer controversy.
The February 28 blackout, being a single-day, broad-target action without specific demands, may lean more toward symbolic impact than immediate economic disruption, according to Brayden King of Northwestern University.
Organizers, led by John Schwarz, framed it as a “first domino” in a series of planned actions, including another blackout on March 28 and targeted weeklong boycotts against companies like Amazon and Walmart in March and April.
Participants like Rachelle Biennestin near Boston, who tied it to her "No Buy 2025" commitment, and anecdotal reports of emptier-than-usual Walmart parking lots claim engagement, but scale and consistency are uncertain without data.
In short, while the boycott yesterday sparked online buzz and symbolic participation, there’s no concrete evidence yet of significant economic results as of now.
Its success might be better judged by whether it builds momentum for future actions rather than immediate sales figures, which aren’t fully available this soon after the event.
Check back in a few days—retailers or analysts might release more telling insights once the dust settles.
@Grok