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Last Wednesday, during a speech on the economy, President Biden coined a new phrase — “ultra MAGA.”
“Let me tell you about this ultra MAGA agenda,” Biden said, using former president Donald Trump’s 2016 campaign slogan — “Make America Great Again” — as a pejorative. “It’s extreme, as most MAGA things are.”
Then, in the subsequent days, Biden and his team continued to hammer Republicans in aggressive terms, attacking them as “MAGA” and “ultra MAGA.” Biden even dismissed his predecessor at one point as “the great MAGA king.”
It took scant time for Republicans to gleefully seize on the moniker as their own, triumphantly elevating it as a brand worthy of celebration. “I am ultra MAGA, and I’m proud of it,” said Rep. Elise Stefanik (R-N.Y.), the No. 3 House Republican, after a reporter Wednesday noted that she was “being called ultra MAGA.”
The same day, Trump’s Save America super PAC sent out a fundraising email featuring a $45 T-shirt bearing the image of Trump as Superman — a Trump “T” stretched across his chest rather than Superman’s iconic “S” — flying below the banner of “SUPERMAGA” in a red-and-yellow comic book font.
“Did you hear what Joe Biden called us? He said we were an EXTREME POLITICAL ORGANIZATION. He said we were ULTRA MAGA,” read the email pitch. “Well … If loving your Country and wanting to put AMERICA FIRST makes you ULTRA MAGA, then yes. WE ARE ULTRA MAGA.”
And Wednesday night, Trump also blasted out a meme featuring himself as Aragorn — a selfless hero of “The Lord of the Rings” trilogy — complete with the caption, “The Return of the Great MAGA King.”
“This is something that admits the power and influence of the MAGA movement and President Trump’s strength over the party, and for some reason Biden thinks that’s an insult,” said Trump spokesperson Taylor Budowich. “I don’t understand what he’s trying to achieve, especially given that right about now, whether you’re a mother trying to feed your child who needs formula or someone trying to fill up your car, ultra MAGA sounds pretty good.”
Trump himself “absolutely loved” the great MAGA king meme his team created and has privately mocked Biden and his fellow Democrats as bad branders who do not understand the art of marketing, said a person briefed on his thinking, speaking anonymously to share private details.
Biden’s attempt to appropriate the “MAGA” brand as a political attack was hardly accidental. It arose from a six-month research project to find the best way to target Republicans, helmed by Biden adviser Anita Dunn and by the Center for American Progress Action Fund, a liberal group.
https://www.washingtonpost.com/politics/2022/05/13/biden-ultra-maga/
“Let me tell you about this ultra MAGA agenda,” Biden said, using former president Donald Trump’s 2016 campaign slogan — “Make America Great Again” — as a pejorative. “It’s extreme, as most MAGA things are.”
Then, in the subsequent days, Biden and his team continued to hammer Republicans in aggressive terms, attacking them as “MAGA” and “ultra MAGA.” Biden even dismissed his predecessor at one point as “the great MAGA king.”
It took scant time for Republicans to gleefully seize on the moniker as their own, triumphantly elevating it as a brand worthy of celebration. “I am ultra MAGA, and I’m proud of it,” said Rep. Elise Stefanik (R-N.Y.), the No. 3 House Republican, after a reporter Wednesday noted that she was “being called ultra MAGA.”
The same day, Trump’s Save America super PAC sent out a fundraising email featuring a $45 T-shirt bearing the image of Trump as Superman — a Trump “T” stretched across his chest rather than Superman’s iconic “S” — flying below the banner of “SUPERMAGA” in a red-and-yellow comic book font.
“Did you hear what Joe Biden called us? He said we were an EXTREME POLITICAL ORGANIZATION. He said we were ULTRA MAGA,” read the email pitch. “Well … If loving your Country and wanting to put AMERICA FIRST makes you ULTRA MAGA, then yes. WE ARE ULTRA MAGA.”
And Wednesday night, Trump also blasted out a meme featuring himself as Aragorn — a selfless hero of “The Lord of the Rings” trilogy — complete with the caption, “The Return of the Great MAGA King.”
“This is something that admits the power and influence of the MAGA movement and President Trump’s strength over the party, and for some reason Biden thinks that’s an insult,” said Trump spokesperson Taylor Budowich. “I don’t understand what he’s trying to achieve, especially given that right about now, whether you’re a mother trying to feed your child who needs formula or someone trying to fill up your car, ultra MAGA sounds pretty good.”
Trump himself “absolutely loved” the great MAGA king meme his team created and has privately mocked Biden and his fellow Democrats as bad branders who do not understand the art of marketing, said a person briefed on his thinking, speaking anonymously to share private details.
Biden’s attempt to appropriate the “MAGA” brand as a political attack was hardly accidental. It arose from a six-month research project to find the best way to target Republicans, helmed by Biden adviser Anita Dunn and by the Center for American Progress Action Fund, a liberal group.
https://www.washingtonpost.com/politics/2022/05/13/biden-ultra-maga/
