Hillary Clinton’s newest book, “Stronger Together,” which provides a policy blueprint for where she hopes to take the country if she is elected president,
sold just 2,912 copies in its first week on sale, according to Nielsen BookScan.
Both Mrs. Clinton and her running mate, Senator Tim Kaine, have promoted the book on the campaign trail, but the sales figure, which tallies about 80 percent of booksellers nationwide and does not include e-books, firmly makes the book what the publishing industry would consider a flop.
First-week sales typically account for around a third of the total sold, thanks to the publicity blitzes that accompany publishers’ biggest releases. By comparison, Mrs. Clinton’s 2014 memoir, “Hard Choices,” which also fell short of expectations, sold more than 85,000 copies in its first week.
Mrs. Clinton’s more revealing 2003 memoir, “Living History,” about her years in the White House, sold about six times as many copies in its first week as “Hard Choices.”
Candidates often release hurriedly-written books during their campaigns, often aimed at spreading their message and attracting publicity, rather than topping the best-seller charts.
In 2006, Senator Barack Obama published “The Audacity of Hope,” which laid out his vision for the country. In February 2008, when Mr. Obama’s campaign for the Democratic presidential nomination against Mrs. Clinton gained momentum, the book averaged sales of more than 35,000 a week.
Others cash in after an election. Sarah Palin’s “Going Rogue: An American Life” sold 469,000 copies in its first week in November 2009.
“Stronger Together,” whose cover shows Mrs. Clinton and Mr. Kaine waving, arrived closer to Election Day than most of these types of books.
Named after the campaign’s slogan, “Stronger Together” offers readers, according to the book jacket, “specific and practical solutions, while also articulating a bold and expansive vision of change and renewal.”
Its roughly 250 pages intersperse bullet-point policy ideas, like “launch a national initiative for suicide prevention” and “humanely address the Central American migrant crisis,” with photographs of Mrs. Clinton and Mr. Kaine on the campaign trail, charts in the campaign’s signature chunky font and highlights from Mrs. Clinton’s speeches.
http://www.nytimes.com/2016/09/15/us/politics/clinton-book-stronger-together.html?_r=0
sold just 2,912 copies in its first week on sale, according to Nielsen BookScan.
Both Mrs. Clinton and her running mate, Senator Tim Kaine, have promoted the book on the campaign trail, but the sales figure, which tallies about 80 percent of booksellers nationwide and does not include e-books, firmly makes the book what the publishing industry would consider a flop.
First-week sales typically account for around a third of the total sold, thanks to the publicity blitzes that accompany publishers’ biggest releases. By comparison, Mrs. Clinton’s 2014 memoir, “Hard Choices,” which also fell short of expectations, sold more than 85,000 copies in its first week.
Mrs. Clinton’s more revealing 2003 memoir, “Living History,” about her years in the White House, sold about six times as many copies in its first week as “Hard Choices.”
Candidates often release hurriedly-written books during their campaigns, often aimed at spreading their message and attracting publicity, rather than topping the best-seller charts.
In 2006, Senator Barack Obama published “The Audacity of Hope,” which laid out his vision for the country. In February 2008, when Mr. Obama’s campaign for the Democratic presidential nomination against Mrs. Clinton gained momentum, the book averaged sales of more than 35,000 a week.
Others cash in after an election. Sarah Palin’s “Going Rogue: An American Life” sold 469,000 copies in its first week in November 2009.
“Stronger Together,” whose cover shows Mrs. Clinton and Mr. Kaine waving, arrived closer to Election Day than most of these types of books.
Named after the campaign’s slogan, “Stronger Together” offers readers, according to the book jacket, “specific and practical solutions, while also articulating a bold and expansive vision of change and renewal.”
Its roughly 250 pages intersperse bullet-point policy ideas, like “launch a national initiative for suicide prevention” and “humanely address the Central American migrant crisis,” with photographs of Mrs. Clinton and Mr. Kaine on the campaign trail, charts in the campaign’s signature chunky font and highlights from Mrs. Clinton’s speeches.
http://www.nytimes.com/2016/09/15/us/politics/clinton-book-stronger-together.html?_r=0
