christiefan915
Catalyst
Okay granuloma, here's your chance to justify the attacks when cons do it but not when liberals do.
I mean, it's not like this strategy isn't being played out on JPP as we speak.
Anecdotal content by consumer woes to fuel strategy
November 20, 2013 11:38 PM
WASHINGTON -- The memo sent to House Republicans this week was concise and blunt, listing talking points and marching orders: "Because of Obamacare, I Lost My Insurance." "Obamacare Increases Health Care Costs." "The Exchanges May Not Be Secure, Putting Personal Information at Risk." "Continue Collecting Constituent Stories."
The document, a product of closed-door strategy sessions that began in mid-October, is part of an increasingly organized GOP attack on the Affordable Care Act, President Barack Obama's signature legislative initiative. Republican strategists say that over the next several months, they intend to keep Democrats on their heels through a multilayered, sequenced assault.
The idea is to gather stories of people affected by the health care law -- via social media, constituents' letters or meetings during visits home -- and use them to open a line of attack, sustain it until it enters the public discourse and forces a response, then quickly pivot to the next topic.
"Yeah, there is a method being followed here," said Rep. Michael C. Burgess, R-Texas, who is involved in the effort, "but, really, these stories are creating themselves."
First, it was the malfunctioning website, HealthCare.gov, then millions of insurance policy cancellation notices sent to individuals with plans that did not meet the health law's requirements. Earlier this week, the House aired allegations that personal data is insecure on the Internet-based insurance exchanges.
At a congressional field hearing set for Friday in Gastonia, N.C., the attack will shift to rate shocks expected to jolt the insurance markets in the next two years. Coming soon: a push to highlight people losing access to their longtime physicians and changes in Medicare Advantage programs for older people.
House Majority Leader Eric Cantor, R-Va., and Rep. Cathy McMorris Rodgers, R-Wash., another leadership member, have also leaned on all 231 House Republicans. A 17-page "House Republican Playbook" walks members through "messaging tools" such as talking points, social media tactics and "digital fliers"; details lines of attack; offers up a sample opinion article for local newspapers; and provides an extensive timeline on the health care law and an exhaustive list of legislative responses that have gone nowhere.
A single message is given to GOP members at the start of each week, Ms. McMorris Rodgers said. A "Call to Action" email chain distributes relevant breaking news. A new website, gop.gov/yourstory, is collecting anecdotes from each member. The goal, she said, is to use all the "Republican voices we have in the House, the media markets in all the districts we represent, to take our message all over the country. It penetrates," she said. "It's powerful."
(Continued)
Read more: http://www.post-gazette.com/news/na...health-law/stories/201311210285#ixzz2lKE8LKQV
I mean, it's not like this strategy isn't being played out on JPP as we speak.
Anecdotal content by consumer woes to fuel strategy
November 20, 2013 11:38 PM
WASHINGTON -- The memo sent to House Republicans this week was concise and blunt, listing talking points and marching orders: "Because of Obamacare, I Lost My Insurance." "Obamacare Increases Health Care Costs." "The Exchanges May Not Be Secure, Putting Personal Information at Risk." "Continue Collecting Constituent Stories."
The document, a product of closed-door strategy sessions that began in mid-October, is part of an increasingly organized GOP attack on the Affordable Care Act, President Barack Obama's signature legislative initiative. Republican strategists say that over the next several months, they intend to keep Democrats on their heels through a multilayered, sequenced assault.
The idea is to gather stories of people affected by the health care law -- via social media, constituents' letters or meetings during visits home -- and use them to open a line of attack, sustain it until it enters the public discourse and forces a response, then quickly pivot to the next topic.
"Yeah, there is a method being followed here," said Rep. Michael C. Burgess, R-Texas, who is involved in the effort, "but, really, these stories are creating themselves."
First, it was the malfunctioning website, HealthCare.gov, then millions of insurance policy cancellation notices sent to individuals with plans that did not meet the health law's requirements. Earlier this week, the House aired allegations that personal data is insecure on the Internet-based insurance exchanges.
At a congressional field hearing set for Friday in Gastonia, N.C., the attack will shift to rate shocks expected to jolt the insurance markets in the next two years. Coming soon: a push to highlight people losing access to their longtime physicians and changes in Medicare Advantage programs for older people.
House Majority Leader Eric Cantor, R-Va., and Rep. Cathy McMorris Rodgers, R-Wash., another leadership member, have also leaned on all 231 House Republicans. A 17-page "House Republican Playbook" walks members through "messaging tools" such as talking points, social media tactics and "digital fliers"; details lines of attack; offers up a sample opinion article for local newspapers; and provides an extensive timeline on the health care law and an exhaustive list of legislative responses that have gone nowhere.
A single message is given to GOP members at the start of each week, Ms. McMorris Rodgers said. A "Call to Action" email chain distributes relevant breaking news. A new website, gop.gov/yourstory, is collecting anecdotes from each member. The goal, she said, is to use all the "Republican voices we have in the House, the media markets in all the districts we represent, to take our message all over the country. It penetrates," she said. "It's powerful."
(Continued)
Read more: http://www.post-gazette.com/news/na...health-law/stories/201311210285#ixzz2lKE8LKQV
