Bud Light Offers Lukewarm Apology to its Customers

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Bud Light tweets for first time since Dylan Mulvaney controversy: ‘TGIF’ By Patrick Reilly

April 15, 2023 2:09am Updated Bud Light's Twitter account sends out first tweet since facing backlash from partnering with transgender influencer Dylan Mulvaney. Mulvaney shared this photo on her Instagram account of her face on the brands can. Bud Light's Twitter account sends out its first tweet following the mounting backlash after partnering with transgender influencer Dylan Mulvaney. Mulvaney shared this photo on her Instagram account of her face on the brand's can. Dylan Mulvaney/Instagram More On: bud light Bud Light fiasco should wake up corporate America to drop all wokery Budweiser factories nationwide hit with bomb threats amid Dylan Mulvaney Bud Light fiasco

Anheuser-Busch CEO offers flat apology after Bud Light’s Dylan Mulvaney backlash Don Lemon weighs in on Dylan Mulvaney Bud Light controversy Bud Light’s official Twitter account on Friday sent out its first tweet since brewing company Anheuser Busch sparked an uproar over its sponsorship deal with transgender influencer Dylan Mulvaney. “TGIF?” the popular beer’s account tweeted along with a photo of the iconic blue can. The typically active account has been quiet since April 1 — the day before Mulvaney took to Instagram to announce the deal with the beer giant, promoting a contest that gave Bud Light drinkers a chance to win $15,000. The advertising sponsorship drew widespread outrage among conservatives, who slammed the company’s decision to partner with a trans activist as pushing “gender propaganda,” and called for boycotts of the company. Since the partnership, the $132 billion beer company has seen its market value plummet by some $5 billion since the campaign was launched April 1. Busch distributors around the country have been feeling the fallout, with many bars in red states from Tennessee to Wyoming refusing to stock Bud Light. Since partnering with Mulvaney, the company’s market value has plummeted nearly $5 billion. Since partnering with Mulvaney, the company’s market value has plummeted by nearly $5 billion. Dylan Mulvaney/Instagram Amid the outrage, several Budweiser factories received bomb threats, the Los Angeles Police Department confirmed. It is unclear how many facilities were targeted. The company had previously defended its decision to hire Mulvaney, an actress and influencer with more than 10 million followers on TikTok, where she documented her gender transition. However on Friday, the company offered a lukewarm apology to its customers.

https://nypost.com/2023/04/15/bud-light-tweets-for-first-time-since-dylan-mulvaney-controversy-tgif/
 
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