moon
Satire for Sanity
Activists rebrand Brand Israel conference as ‘Brand Apartheid’
“Brand Israel” is an Israeli government public relations strategy initiated in 2005 by the Israeli government, with the support of US ad agencies like Young & Rubicam. Rather than choosing to improve Israel’s global standing by ending its violations of Palestinian rights, Brand Israel aims to “to improve the country’s image abroad — by downplaying religion and avoiding any discussion of the conflict with the Palestinians” and representing the country “as relevant and modern rather than only as a place of fighting and religion.”
Aharoni explained Brand Israel in 2005, saying, “What the Americans are telling us loud and clear is that they don’t want to hear more about the conflict.” Outlining the Brand Israel strategy after one of Israel’s military assaults on Gaza, Arye Mekel, one of Aharoni’s colleagues at the Ministry of Foreign Affairs, told the New York Times, “We will send well-known novelists and writers overseas, theater companies, exhibits …This way you show Israel’s prettier face, so we are not thought of purely in the context of war.”
They ain't going to get away with it.
“Brand Israel” is an Israeli government public relations strategy initiated in 2005 by the Israeli government, with the support of US ad agencies like Young & Rubicam. Rather than choosing to improve Israel’s global standing by ending its violations of Palestinian rights, Brand Israel aims to “to improve the country’s image abroad — by downplaying religion and avoiding any discussion of the conflict with the Palestinians” and representing the country “as relevant and modern rather than only as a place of fighting and religion.”
Aharoni explained Brand Israel in 2005, saying, “What the Americans are telling us loud and clear is that they don’t want to hear more about the conflict.” Outlining the Brand Israel strategy after one of Israel’s military assaults on Gaza, Arye Mekel, one of Aharoni’s colleagues at the Ministry of Foreign Affairs, told the New York Times, “We will send well-known novelists and writers overseas, theater companies, exhibits …This way you show Israel’s prettier face, so we are not thought of purely in the context of war.”
They ain't going to get away with it.