Jack Daniel's is a brand of
Tennessee whiskey and the top selling
American whiskey in the world.[SUP]
[4][/SUP][SUP]
[5][/SUP] It is produced in
Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the
Brown-Forman Corporation since 1956.[SUP]
[6][/SUP] Despite being the location of a major operational distillery, Jack Daniel's home county of
Moore is a
dry county, so the product is not available for purchase at stores or restaurants within the county.[SUP]
[7][/SUP]
The product meets the regulatory criteria for classification as a straight bourbon, though the company disavows this classification and markets it simply as Tennessee whiskey rather than as Tennessee bourbon.[SUP]
[8][/SUP][SUP]
[9][/SUP] As defined in the
North American Free Trade Agreement,
Tennessee Whiskey is classified as a straight bourbon authorized to be produced in the state of Tennessee.[SUP]
[10][/SUP] Packaged in square bottles, a total of 11 million cases of the flagship "Black Label" product were sold in the company's 2012
fiscal year, which ended April 30, 2013.