Good questions.
Falcons to offer lowest concession prices in major team sports in 2017
Atlanta Falcons fans might encounter sticker shock when they attend their first game in Mercedes-Benz Stadium next year. That's because the team announced Monday that it will offer what will amount to the lowest concession prices at the major-sports-team level.
A bottomless soda, which will come with free and unlimited refills, will cost $2 -- the same cost as a bottle of water, popcorn and a pretzel. A slice of pizza, peanuts and fries will be $3 each, while a cheeseburger will cost $5. A chicken tenders basket will cost $6.
"We'll be able to feed a family of four at our games for $27," said Steve Cannon, CEO of the AMB Group, the family of businesses owned by Arthur Blank that includes the Falcons, Atlanta United and the new stadium that will open in 2017. "That's 60 to 70 percent cheaper than our competitors."
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Unlike most teams, selling concession rights in exchange for guaranteed cash, Blank -- who had often talked about making concession prices match those offered to patrons at Augusta National for the Masters -- didn't make that deal. Instead, his company forged an operator relationship with Levy Restaurants that comes with a flat management fee. That allowed the team creativity to make the drastic change.
Cannon said the stadium will have premium food items as well, as deals are currently being negotiated with Atlanta's top chefs and restaurateurs. He said that those prices also will match what the items cost in the outside world without additional markup.
The prices will be the same for concerts and other events in the stadium, including the 2018 College Football Playoff Title Game and the 2020 Final Four.
http://www.espn.com/nfl/story/_/id/1...s-benz-stadium
Management says they are committed to keeping concession prices low, and they know how to do it.
Atlanta Falcons tickets among the most affordable in the NFL
https://www.bizjournals.com/atlanta/...ffordable.html
No Single-Game Tickets At Falcons Stadium
Focus is on value in personal seat licenses for Mercedes-Benz Stadium, plan SRO options
http://www.venuestoday.com/news/deta...alcons-stadium
Arthur Blank is considered one of the best owners in the NFL.
Is Arthur Blank the Only Good Owner in the NFL?
The Atlanta Falcons’ new stadium is going to be beautiful. And if all goes to plan, it’s also going to help a depressed community that’s heard big talk before.
http://www.thedailybeast.com/is-arth...ner-in-the-nfl
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