With the quadrennial presidential election extravaganza reaching its peak, it's useful to ask how the political campaigns are dealing with the most crucial issues we face. The simple answer is: badly, or not at all. If so, some important questions arise: why, and what can we do about it?

There are two issues of overwhelming significance, because the fate of the species is at stake: environmental disaster, and nuclear war.

We could be moving toward a devastating war, possibly even nuclear. Straightforward ways exist to overcome this threat, but they will not be taken unless there is large-scale public activism demanding that the opportunity be pursued. This in turn is highly unlikely as long as these matters remain off the agenda, not just in the electoral circus, but in the media and larger national debate.

Elections are run by the public relations industry. Its primary task is commercial advertising, which is designed to undermine markets by creating uninformed consumers who will make irrational choices -- the exact opposite of how markets are supposed to work, but certainly familiar to anyone who has watched television.

It's only natural that when enlisted to run elections, the industry would adopt the same procedures in the interests of the paymasters, who certainly don't want to see informed citizens making rational choices.

The victims, however, do not have to obey, in either case. Passivity may be the easy course, but it is hardly the honorable one.
http://www.chomsky.info/articles/20121005.htm