Grades in both high school and college have been increasing for many years while performance has remained stable or declined. Students see an average grade (C) as unacceptable. Universities which have attempted to keep grades down have found their students at a disadvantage when applying to grad, law, or professional schools.
Despite claims about tenure protecting poor teachers, it protects easy teachers at the expense of those with higher standards.
"The student is our customer" is a current mantra. In many large cities students enrolled in universities will flock to local community colleges to take required courses viewed as harder at the university.
In older times it is equivalent to the "gentlemen's C".
https://www.gradeinflation.com/
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