Originally Posted by
Joe Capitalist
'Never Been a Better Time to Buy an Electric Car': Auto Expert
It’s highly unusual for a car manufacturer to slash the MSRP of a vehicle after a launch. But that’s exactly what’s happened to the four best-selling electric vehicles in the U.S. now that Ford has joined Tesla in announcing major price cuts.
Could this be the start of full-fledged electric car price war? The two manufacturers’ moves certainly put pressure on other players in the EV industry to make cars more affordable, according to Alain Nana-Sinkam, SVP of business development at the automotive pricing company TrueCar.
“There hasn’t been a whole lot that’s been conventional about the way Tesla has gone to market in selling vehicles, but the concept that there would be significant changes in manufacturer suggested retail prices in the middle of the model year is a very uncommon thing in our industry, especially at these levels — thousands of dollars,” he says.
Whether Ford and Tesla’s competitors will announce price cuts of their own remains to be seen. The overarching trend in the market is actually the opposite: Prices have been rising steadily, and the average new car is now selling for an all-time high of nearly $50,000.
Price cuts aren’t the only way to make cars more affordable. The more traditional way to accomplish that and entice buyers is with incentives, which can take the form of financing deals or cash rebates. But the option of cutting sticker prices has particular appeal in the EV market right now because cars that cost over certain amounts (which depend on the type of vehicle) aren’t eligible for new EV tax credits of up to $7,500.
In light of the price cuts and the new tax credits, Pat Ryan, CEO of car shopping app CoPilot, says “there’s probably never been a better time to buy an electric car.”
The Tesla price cuts will likely force competitors including Ford to lose money on at least some of their electric cars to gain market share, which is great news for buyers, he says.
Shoppers who wait, however, will have many more vehicles to choose from, especially with GM and BMW’s ambitious plans for launching dozens of electric vehicles by 2025 between the two of them, Ryan says.
If you’re considering a used EV, those prices have also declined significantly. “For the first time since November 2021, the average used EV on the market is below $50,000 — it’s about $48,700, so prices have really come down,” Ryan says. Lower gas prices and Tesla’s cuts on new vehicles have contributed to the softening.
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