Originally Posted by
Oneuli
It's interesting that even with the US VP providing some priceless free promotion for the film, it's managed such a poor box office return. At this point, it's earned only a little over $17 million, total. The problem is that it had a relatively decent opening night (presumably based on the Christian-right hype machine and a relatively wide release), but then dropped like a rock -- in fact, according to Box Office Mojo, it had the 21st largest Friday to Saturday drop on an opening weekend of any film ever.
Based on the strong opening night, more theaters booked it -- a 43% increase in the numbers of theaters showing it between week one and week two. But they got burned. In week two, its weekly gross collapsed: falling by about half. And at this point, it's only earning $1,845 per screen. It turns out the anti-abortion audience is really enthusiastic, but not terribly large.
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