The game makes money. That is a good thing for the school. The fans spend lots and lots of money because of the game and the traditions.
Yes, you could invest in the school. Not a bad thing. But in 2008, Saban's second year as head coach, the University of Alabama made $32 million off merchandising. Any investment made by the schools you are talking about make $32 million in the second year?
It also does wonders for the cities in which the schools reside. The economic impact in Tuscaloosa runs to $17 to $18 million for each home game. The 2018 season had 7 home games. Even taking the lower number, that means the economic impact of Alabama Football ran to $119,000,000.00.
Any academic investments made by schools in the northeast provide $120 million for their city?
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